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EyeBuyDirect, Inc. is an online retailer of prescription glasses, based in Austin, Texas. The company also sells prescription and non-prescription sunglasses, sport sunglasses, and computer glasses designed to reduce glare. EyeBuyDirect was founded in 2005 by Roy Hessel, who now serves as chief executive officer. The company has operations in the United States, China and Hong Kong, and sells its products worldwide.